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Decoding the open internet: Supply path optimization
Moloco Ads

Decoding the open internet: Supply path optimization

Uncover the complexities and opportunities of the open internet for app marketers and the roles of publishers, supply, demand, and machine learning to boost marketer ROI.

Jimmy Morrow

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May 13, 2024
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Introducing the Moloco agency partner program
Corporate
Introducing the Moloco agency partner program

Scale your agency's growth and set new industry benchmarks through the Moloco agency partner program, designed to empower advertising agencies across the globe to enhance their performance and excel in the open internet.

Dan Stephen

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February 7, 2024
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Notice: Scam websites using Moloco’s name
Corporate
Notice: Scam websites using Moloco’s name

Moloco identified several fraudulent scams using emails, messages, and websites that falsely claim affiliation with us. We are actively taking legal action in the appropriate regions.

Ken Rubenstein

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January 31, 2024
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Unlocking synergy: The case for online retailers and marketplaces in the ads business
Moloco Commerce Media
Unlocking synergy: The case for online retailers and marketplaces in the ads business

Delve into the strategic importance of building an ads business for online retailers and marketplaces, highlighting its impact on user experience, seller empowerment, revenue growth, and market competition.

Nikhil Raj

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January 22, 2024
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Navigating the future: 2024 commerce media trends
Moloco Commerce Media
Navigating the future: 2024 commerce media trends

2024 will likely see the commerce media landscape evolve, defined by the use of first-party data and machine learning for ad optimization, internal handling of media efforts, and embracing Connected TV for full-funnel marketing.

Nikhil Raj

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January 1, 2024
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Adweek interview with Nikhil Raj on how machine learning in retail media benefits users, advertisers, and platforms
Moloco Commerce Media
Adweek interview with Nikhil Raj on how machine learning in retail media benefits users, advertisers, and platforms

Get the complete recap of AdWeek's interview with Nikhil Raj, VP of Retail Media at Moloco, on how machine learning in retail media transforms online commerce by boosting profitability, personalizing user experiences, and increasing ad effectiveness.

Moloco

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December 18, 2023
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How to optimize sponsored ad performance for food delivery marketplaces
Moloco Commerce Media
How to optimize sponsored ad performance for food delivery marketplaces

Optimize sponsored ad performance for food delivery by tapping into the power of vertical-specific data — like delivery times and fees — to drive transactions and empower local restaurants with a risk-free, pay-per-order advertising model.

Nikhil Raj

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December 6, 2023
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Navigating ad blindness in retail media: How to measure, manage, and make sure your ads are working
Moloco Commerce Media
Navigating ad blindness in retail media: How to measure, manage, and make sure your ads are working

Learn how to accurately measure ad impact and leverage machine learning for targeted, relevant advertising to counteract ad blindness in retail media.

Henry Senger

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November 16, 2023
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AppsFlyer’s Performance Index recognizes Moloco as a premier partner on the open internet
Corporate
AppsFlyer’s Performance Index recognizes Moloco as a premier partner on the open internet

Check out Moloco’s latest top rankings in the 16th edition of AppsFlyer’s Performance Index, a key benchmarking report for mobile app marketing since 2015.

Dan Stephen

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November 15, 2023
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Unlocking the power of online media and omnichannel sales through machine learning
Moloco Commerce Media
Unlocking the power of online media and omnichannel sales through machine learning

Learn how machine learning and first-party data optimize omnichannel sales, ensure precise attribution, and boost media integration for online media.

Nikhil Raj

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November 3, 2023
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Shoptalk recap: Top 5 commerce media trends unveiled by industry leaders

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Shoptalk recap: Top 5 commerce media trends unveiled by industry leaders

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Success Stories

NextNinja leveraged Moloco's platform to exceed user acquisition challenges for their mobile games, achieving remarkable growth on the open internet beyond walled gardens.

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